ENDLESSLY REFILLABLE Every component is designed to buy once and refill forever, endlessly customizable and reusable. Let's put our planet first.
2-IN-1 All our products are multi-tasking hard workers with built-in tool specifically designed to work with each formula. Tools can be washed and reused
UPCYCLED PACKAGING Our packaging is next-level sustainable. We construct our packaging using an average of 86% recycled materials. Once you're done, all are 100% recyclable using PACT.
OUR NEVER LIST We never use harsh chemicals (such as D5 or parabens), synthetic fragrances, in our products. Vegan and cruelty-free is the only way to go.
ITALIAN MADE All of our formulas are crafted in Italy, at the same facility where you may pay hundreds of dollars with other brands, but we bring you the same quality at half the price.
WOMEN-LED Our founder Jenn has 17+ years of experience in product development and have centered the voices and opinions of women in crafting our formulas and building our products.
Welcome to our makeup counter
Choose exactly what products you need by creating your own set exactly how you want it.
SELFIE SHADE MATCH
Our team of beauty experts is here to recommend your perfect shades, all we need is your selfie.
Book an appointment to chat live with our beauty team to get all your questions answered. Ask about product application, creating your looks, finding your perfect shades and more.