Behind the Sticks | Episode 6: 5 Motivational Tips for Aspiring Female Entrepreneurs

As a female CEO, International Women’s Day is so important to me as it brings visibility to all the achievements women have made, whether it be in the workplace or for our society. What better way to celebrate this day than to share with you the advice I have received on my journey as a female entrepreneur!


  • No risk, no reward -

Take the opportunities that are in front of you and don’t be afraid to take chances. It’s up to you to live your life without any regret and trust your intuition.

    • Make sure your company represents a unique perspective -

    Trust yourself and don’t be afraid to do something different than what everyone else is doing. When we were launching trèStiQue cosmetic and beauty products, everyone told us we were crazy to offer our Essential 8 Routine as we didn’t have brand recognition yet and beauty consumers typically aren’t loyal to specific brands. We knew our Essential 8 was unique so we ended up launching it anyway and since then, it has become our top selling makeup kit.

      • Focus on profitability -

      Being able to stand on your own two feet and being frugal gives you the flexibility to own your equity and business and grow at an even pace.

        • Network and meet people -

        This piece of advice is a goal of mine for 2020. You never know how someone can be a part of your journey, whether they could work with you, for you or help to your overall vision.

          • Listen to your consumer and understand what they’re looking for -

          Social media is a great medium for having a direct line of communication to your consumers. For example, when we launched our new Shimmer Eye Shadow Crayons, we had customers asking for more shades, finishes and textures. After hearing their comments and suggestions, we’ve decided to expand our Shadow Crayon family.

            What do you guys want to learn in our next Behind the Sticks episode? Let us know in the comments below and subscribe to our newsletter so you can stay updated on future BTS episodes.



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