Behind the Sticks | Episode 2: Introducing Our New & Improved Shadow Crayons
Written by Jenn Kapahi January 24, 2020
We heard directly from you (our customers) that you wanted longer-lasting shadows in new shades and FINALLY they have arrived! We are so excited to share all the details on the upgraded formula and why these should be your new must-haves!
Based on concerns we got from our community, our old Shadow Crayons would dry out before their PAO expiration date once opened. So, to address this concern, we engineered an updated jumbo-twist package structure with a better air-tight seal to keep the shadows fresh and creamy. To complete the new package, we worked on switching the smudger to a new blending brush (as this was a big request from all of you!). It is a luxurious, synthetic bristle brush that works seamlessly with the formula to blend the cream shadow into a smooth, lasting color. The brush is removable and washable – simply twist it on and off for easy cleaning.
For more reassurance, we reformulated the Shadow Crayon from scratch. We really focused on creating a longer-lasting, crease-free texture that is also now D5-free! D5, for those who are curious, is a silicone found in some makeup products. D5 is now considered a non-safe ingredient when used in high doses (which was never the case with ours) but nevertheless we removed it to be even cleaner! We are proud to say that this formula is also vegan, cruelty-free, paraben-free, gluten-free and synthetic fragrance-free. Our continued mission is to bring you clean beauty products!
We also recreated our best-selling shades, ie: Venetian (glistening gold) , Kona (sparkling bronze) , Aspen (earthy green) + Morimoto ( pink pearl), to mak them even more blendable, crease-proof and suitable for both day and night. Then we made two new shades that we think you will LOVE: Tahitian shimmer (a metallic taupe) and Burgundy Shimmer (a shimmering burgundy wine)! The formula has a beautiful pearl sheen finish to it, meaning no chunky glitter, so they look gorgeous on all skin types and tones.
I’m so excited for you to try our new Shadow Crayons + hear what you think! What do you guys want to learn in our next Behind the Sticks episode? Let us know in the comments below and subscribe to our newsletter so you can stay updated on future BTS episodes.