Women We Love: Amri Kibbler & Katya Libin
Written by Emily Horn March 27, 2020
HeyMama founders Amri Kibbler and Katya Libin are full of words of wisdom on both beauty and life: Surround yourself with likeminded people that uplift and inspire you. Take time for yourself, delegate and ask for help when you need it. Never forget that sleep is the most underrated beauty elixir and beauty always on the outside starts with beauty on the inside…
It should come as no surprise then, that they’ve made a business out of supporting women to fulfill their dreams through their networking hub and platform, heymama. The pair first met on a playdate in Brooklyn with their baby girls and became best friends before quickly joining forces. Since launching two and half years ago, the duo has amassed a massive loyal following of talented and creative moms across the globe and show no signs of slowing down. We couldn’t have chosen a better pair to front our new Essential Mix makeup set.
Read on to meet Amri and Katya who share a glimpse into their lives at the helm of heymama and the trèStiQue beauty products they can’t live without.
Where did the idea for heymama come from?
Amri: We started heymama 2.5 years ago out of a personal need for connection to other women who understood the hustle and the daily struggle we go through as working moms as well as the incredible satisfaction we have in working.
Katya: I was craving more from a mama community plus I couldn’t imagine anything more fun that starting a company with my best friend around something so meaningful to us.
How did you both meet and what made you decide to go into business together?
A: We met by chance in our old neighborhood through our nannies. Mine had left a blanket at Katya’s house and Katya had let that nanny go. I posted on the neighborhood mom board (for the first time ever!) and she answered! We immediately fell in love and continued to be each other’s rock for years before launching heymama. We went into business together because we shared a passion of community and understood how it can change your life.
K: We balance each other very well and we are there for each other through thick and thin. I think one day we had an aha moment and said, ‘why not’.
How has starting heymama changed your lives?
A: Building my own business has given me an incredible amount of confidence that I can do anything. This has been the biggest growing and learning period of my life!
K: I have way more friends, and lots more stress! But truly, it’s changed my life in ways I couldn’t even imagine. It’s a huge part of who I am and it’s my calling.
What are some of the biggest misconceptions about working moms?
K: That we don’t get as much done. In reality, I think we do it twice as fast!
What are some of the ways heymama is empowering moms?
K: We believe sharing stories of success can compel others to start their own ventures and that finding the right community can change your life. We bring experiences, connections and resources to make their big dreams come to life. We have perks now for entrepreneurs where you can get legal, marketing, PR, graphic design, all from other talented mamas in the network at a substantial discount. This helps women build their businesses smarter.
What impact did becoming mothers have on you both?
A: It made me much better with time management. I’m also super empathic and supportive of other women.
K: It changed my whole perception of life, success, love and what I value and what I’m working towards.
How do you both make time for yourself? What advice do you have for mamas on balancing work, life and family?
A: Put it in the calendar. Get a sitter.
K: I’ve been struggling with that lately but mediation is a huge goal of mine and consistently staying active gives my mind the clarity I need. On advice, ask for help when you need it. Let loose when you can and surround yourself with mamas who get you.
What’s a typical week like for you both now?
K: I love some good solid office time to crank through my to do’s but meeting people in real life is what really invigorates me. I love sharing heymama’s mission so I try to have a few meetings per week with new people, catch up with existing partnerships and occasionally travel to other cities where heymama is growing.
Did motherhood affect your approach to beauty?
A: I’ve always had a less is more approach. I have a few favorite things and use those every day.
K: It’s become a lot simpler! Now I try and keep it clean and don’t wear so much eyeliner!
Do you have a specific fail-safe makeup look? What are you loving right now?
A: I go for a natural look, but am loving a refined brow! I’m in love with the trèStiQue Brow Pencil.
K: Honestly, trèStiQue has changed my beauty routine. I’ve been using the Highlight Stick and Lip Crayon all the time to give me that extra flow I need!
What are your day-to-day go-tos? How, if at all, does your beauty look change for an evening event or special occasion?
A: For daytime, I use the trèStiQue Concealer Crayon, a tinted moisturizer, blush and the trèStiQue Brow Pencil. For evening, I love a fun eye.
K: A light foundation or tinted moisturizer, mascara and a bright lip! For evening, I put on a fun shadow.
What beauty mantra do you swear by?
A: Sleep is everything
K: If you’re beautiful on the inside, you will always be beautiful on the outside. Also, smile!
Any makeup tricks you have learned over the years?
A: Less is more – pick one fun trend at a time. Like a crazy eyeliner on a toned-down face
K: Moisturize regularly and keep your lips scrubbed! I love lip masks and scrub to keep my lips looking fresh.
What are of your favorite trèStiQue beauty products and why?
A: Definitely the Concealer Crayon, Brow Pencil.
K: The Highlight Stick, Brow Pencil and Lip Crayons. They just work! They are so easy to put on and they make me feel beautiful.
Who are some of your beauty icons and why?
A: Jane Birkin: she’s my fashion and beauty icon.
K: Sofia Lauren, Coco Chanel, Christy Turlington. Effortless and elegant.