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  • Best Sellers

    Explore this collection of our most popular makeup – now in fully refillable, sustainable packaging.
    • 40% OFF

      Starter Kit

      Rated 4.7 out of 5
      Based on 14 reviews

      Your signature makeup look in a flash.

      add to cart
    • BESTSELLER

      Foundation Stick

      Rated 4.6 out of 5
      Based on 252 reviews

      A medium-coverage & buildable refillable foundation with a smooth, cake-free finish.

  • SAVE 25%

    Mini Eye + Lip Discovery Set

    Rated 4.8 out of 5
    Based on 30 reviews

    An edit of our newest eye & lip shades in a set of minis.

  • BESTSELLER

    Matte Lip Crayon + Balm

    Rated 4.8 out of 5
    Based on 171 reviews

    A lightweight refillable matte lipstick with built-in lip balm.

  • BESTSELLER

    Concealer Crayon

    Rated 4.6 out of 5
    Based on 153 reviews

    A refillable concealer that covers and corrects dark circles & imperfections.

  • Brow Pencil + Gel

    Rated 4.6 out of 5
    Based on 201 reviews

    A refillable brow pencil with built-in brow gel that creates the perfect arch.

  • BESTSELLER

    Shadow Crayon

    Rated 4.8 out of 5
    Based on 269 reviews

    A crease-free & long-wearing multi-use eye crayon – use as shadow, liner or highlight

  • SAVE 25%

    Mini Holy Grail Discovery Set

    Rated 5.0 out of 5
    Based on 31 reviews

    An edit of our most timeless shades in a set of minis.

  • SAVE 25%

    Refillable Complexion Duet

    Rated 4.8 out of 5
    Based on 12 reviews

    A duo featuring our refillable Foundation Stick and Concealer Crayon.

  • SAVE 25%

    Neutral Shadow Trio

    Rated 5.0 out of 5
    Based on 1 review

    A trio of matte & shimmer neutral eyeshadow shades in refillable crayons.

  • BESTSELLER

    A crease-free & long-wearing multi-use eye crayon – use as shadow, liner or highlight

  • BESTSELLER

    A crease-free & long-wearing multi-use eye crayon – use as shadow, liner or highlight

  • Eye Makeup

    Get gorgeous eyes in seconds with our high-performance, versatile eye makeup products.
    • BESTSELLER

      Shadow Crayon

      Rated 4.8 out of 5
      Based on 269 reviews

      A crease-free & long-wearing multi-use eye crayon – use as shadow, liner or highlight

    • BESTSELLER

      Good Vibes Mascara

      Rated 4.4 out of 5
      Based on 202 reviews

      A lash-boosting, clinically-tested refillable mascara with built-in lash curler.

  • Eyeliner

    Rated 4.7 out of 5
    Based on 187 reviews

    A water-resistant refillable eyeliner that glides on with precision.

  • Brow Pencil + Gel

    Rated 4.6 out of 5
    Based on 201 reviews

    A refillable brow pencil with built-in brow gel that creates the perfect arch.

  • SAVE 25%

    Mini Eye + Lip Discovery Set

    Rated 4.8 out of 5
    Based on 30 reviews

    An edit of our newest eye & lip shades in a set of minis.

  • SAVE 25%

    Neutral Shadow Trio

    Rated 5.0 out of 5
    Based on 1 review

    A trio of matte & shimmer neutral eyeshadow shades in refillable crayons.

  • Shadow Blending Brush

    Rated 5.0 out of 5
    Based on 1 review

    Easily diffuses and blends eye shadow in seconds.

  • SAVE 25%

    Mini Holy Grail Discovery Set

    Rated 5.0 out of 5
    Based on 31 reviews

    An edit of our most timeless shades in a set of minis.

  • BESTSELLER

    A crease-free & long-wearing multi-use eye crayon – use as shadow, liner or highlight

  • BESTSELLER

    A crease-free & long-wearing multi-use eye crayon – use as shadow, liner or highlight

  • Lip Makeup

    Your lips, but better. Our lipsticks feature wearable, ultra-lightweight formulas in shades you crave from classic neutrals to striking bolds.
    • BESTSELLER

      Matte Lip Crayon + Balm

      Rated 4.8 out of 5
      Based on 171 reviews

      A lightweight refillable matte lipstick with built-in lip balm.

    • Prime + Shine Lip Crayon

      Rated 4.7 out of 5
      Based on 119 reviews

      A glossy refillable lip crayon with built-in lip primer.

  • SAVE 25%

    Mini Holy Grail Discovery Set

    Rated 5.0 out of 5
    Based on 31 reviews

    An edit of our most timeless shades in a set of minis.

  • SAVE 25%

    Mini Eye + Lip Discovery Set

    Rated 4.8 out of 5
    Based on 30 reviews

    An edit of our newest eye & lip shades in a set of minis.

Product performance and safety are our top priorities. We’re committed to health and safety standards that go far beyond the US and surpass the high bar of the EU guidelines. We will never formulate with harmful ingredients, including parabens, phthalates, sulfates, PEGs, BHA, Gluten, fragrance, mineral oil, formaldehyde, triclosan/ tricarbon, among many other ingredients that are potentially hazardous. We are PETA-certified, cruelty-free and vegan.

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