Meet Jenn + Jack

The founders saw a gap in the market and envisioned creating a true solution for the real, busy, modern woman's makeup routine. With 25+ years of combined experience, Jenn Kapahi and Jack Bensason fused their industry expertise and love for product innovation to create the simple, edited, organized essentials of trèStiQue. For them, it was never about creating just one amazing product, but about designing a complete new routine experience. They offer their customer a new way to shop for makeup – with the ability to customize and personalize her routine.

Jack and Jenn wanted to offer our customer customized makeup routine to ease the pain of online shopping by offering a customer-friendly routine finder quiz. Knowing that shopping for makeup on-line can be daunting, they launched a return-friendly Try Then Buy option. Additionally the founders believed in the importance of personal touch and launched a simple "selfie shade match tool" that allows the customer to get shade/product recommendations directly from a team member.


In the midst of building a career, traveling and starting a family, my beauty routine just couldn’t keep up – my makeup bag was messy, heavy to carry and full of complicated products that didn’t perform the way I wanted them to. I knew we needed to re-evaluate the way we use, carry and apply makeup. So, I created a line of smart makeup crayons with built-in tools to fit in the palm of your hands.