For eight years, trestique has been revolutionizing the beauty industry with its Essential 8 – the makeup bundle that started it all. It’s an all-in-one makeup kit that holds your full face of makeup in a compact makeup case that fits in the palm of your hand. This journey began from a scrapped concept that developed into a tangible solution for those who wanted a simple, time-saving makeup routine. With passion, ingenuity, and a steadfast commitment to sustainability, co-founders Jenn Kapahi and Jack Bensason switched their full product line to refillable, eco-forward packaging without compromising the high-performance cream-gel formulas inside.
The Birth of trestique: A Revolution in the Industry
When co-founders Jenn Kapahi and Jack Bensason first conceptualized trestique, they envisioned a brand that would uncomplicate beauty routines without compromising on quality. Leveraging their vast industry expertise, they introduced a line of high-performance makeup that blended functionality, quality, and end result. The makeup routine promised to deliver quick, easy-to-use formulas for a timeless makeup look.
The Concept: Creating Convenient, On-the-go Makeup
At the heart of trestique's innovative offering is the signature 2-in-1 makeup crayon. Combining the cream-gel product formula and a complementary applicator in one, this smart design epitomizes the brand's focus on simplicity and ease of use. This forward-thinking concept was driven by the founders' aim to create makeup that would effortlessly fit into the fast-paced, on-the-go lifestyle of today's consumers. Simply glide the cream-gel formula onto the desired area and then flip the product to blend with its built-in tool.
The Formulas: High-performance, Easy-to-blend & Lightweight
When iterating the 360 plans for trestique beauty, it was certain that the formulas would be filled in a crayon and/or stick package that was lightweight and compact. So, liquids and powders were out of the question. The team worked tirelessly to find a solution to fit the custom packaging design. After much consideration, it was agreed that a cream formula would be the best fit. trestique then developed breathable, cream-gel formulas that are designed for comfortable all-day wear. In terms of convenience, cream-gel formulas are easy-gliding and blend seamlessly. When it comes to longevity, trestique formulas will not spill like a liquid would and will not shatter or flake the way powders could making them the ultimate travel companion.
Challenges and Triumphs of the Early Days
Creating a revolutionary brand wasn't without its challenges. As with any ambitious venture, Jenn and Jack encountered hurdles. Some of these challenges included creating custom molds for packaging, designing the built-in tools that would perfectly complement their clean, cream-gel formulas, etc. But their passion and persistence carried them through. Over time, they continued to iterate and improve the brand, with each step taking them closer to their dream of a cleaner, more sustainable makeup line.
trestique's Signature All-In-One Makeup Sticks: The Ultimate Travel Companion
Every product from trestique is a testament to their innovative spirit. But perhaps the most iconic example is the brand's signature All-In-One Makeup Sticks.
Why Stick Format?
Designed for the modern, busy individual, trestique's stick format is all about ease and convenience. The compact, travel-friendly design is perfect for on-the-go touch-ups, making it a must-have in any beauty kit. The stick format ensures easy application and minimizes the need for extra tools, simplifying the makeup process – and reducing the amount of products + applicators you have to carry with you!
Travel-Friendly Design: TSA-Approved Makeup
Ever had to leave your favorite makeup product at the airport security checkpoint? With trestique, that's a worry of the past. All of trestique's products are TSA approved, meaning they're designed to comply with travel regulations. Now, you can carry your favorite beauty products with you, wherever you go. No need to worry about where to store your makeup or buying additional carrying cases to keep your items from breaking or spilling. trestique products are leak-proof and mess-free!
Perfect for the Busy On-the-Go Individual
trestique's makeup products are designed to effortlessly fit into any lifestyle, from the career-oriented go-getter to the traveling adventuress. Whether you're touching up before a business meeting, transitioning from a gym session to brunch, or glamming up for an impromptu night out, trestique has you covered. Lightweight and easy to carry, these makeup sticks can slip into your purse or travel bag –touching up while on the move has never been easier!
A Commitment to Cruelty-Free, Eco-Friendly Makeup
Since its launch in 2015, trestique has valued clean, vegan + cruelty-free products and in 2021 they ensured that 100% of formulations were certified vegan.
More than just a beauty brand, trestique is a company that believes in responsibility - to their customers, to the environment, and to our animal friends. This commitment to ethical and sustainable practices is at the heart of everything they do.
The Animal Testing Policy
trestique is a proud vegan and cruelty-free brand. This means they have a strict policy against testing products or ingredients on animals, a practice that is sadly still common in the cosmetics industry. All of trestique’s cream-gel formulas exclude any ingredients derived from animals or animal by-products. trestique's commitment to cruelty-free practices isn't just a selling point - it's a reflection of their belief in kindness and respect for all beings.
Choosing Cruelty-Free Suppliers
But trestique's commitment to animal welfare doesn't stop with their own testing policies. They also ensure that their suppliers adhere to cruelty-free practices. This comprehensive, end-to-end approach ensures that every product you purchase from trestique is free from cruelty, providing you with beauty that you can feel good about.
Sustainability at the Heart of trestique's Makeup Routine
trestique's commitment to ethical and eco-friendly practices extends to their efforts towards sustainability. In 2021, trestique reintroduced its black magnetic packaging in its new form: chic, modern navy refillable & recyclable packaging. The brand is continually evolving to reduce its environmental impact, prioritizing reusable and refillable packaging and sustainably sourced ingredients.
Eco-Friendly Materials in Packaging and Products
From the outset, trestique's founders recognized that beauty should not come at an environmental cost. That's why their packaging is designed to be as eco-friendly as possible. Not only is it crafted from post-consumer recycled materials, but it's also 100% reusable and refillable. This commitment to sustainability ensures that trestique products are not only good for you, but also good for the planet.
Waste Reduction Initiatives: Refillable Makeup Products
In the cosmetics industry, waste is a prevalent issue. From excessive packaging to non-recyclable components, the environmental impact can be significant. However, trestique is committed to changing the narrative. One of the ways they're doing this is through their unique refillable makeup products.
When your favorite trestique product runs out, there's no need to purchase a completely new item. Instead, you can simply buy a refill. This innovative approach not only reduces waste but also offers cost savings for the consumer. It's a practical, eco-friendly solution that's perfectly in line with trestique's commitment to sustainability.
trestique: The Future of Eco-Friendly, All-In-One Makeup
At trestique, the journey toward a more sustainable future is ongoing. The brand is constantly looking for ways to innovate and improve, always focusing on providing quality products that respect both the consumer and the environment.
Embracing the Packaging Revolution: A Commitment to Reusable and Refillable Products
trestique's founders, Jenn and Jack, believe in the power of action. They understand that in order to bring about real change, it's important to lead by example. That's why they've created 100% reusable and refillable products. By embracing this packaging revolution, they are setting new standards in the industry and showing that it's possible to combine beauty, convenience, and sustainability.
Continuing the Journey: Making Sustainability a Priority
As trestique enters another year of creating exceptional, eco-friendly makeup, the team remains as committed as ever to its sustainability goals. They continue to listen to their customer's feedback and suggestions, using this valuable insight to drive future developments. So as we celebrate trestique's birthday, we also look forward to the exciting, sustainable initiatives they have in store for us in the years to come. From new products to line extensions and more exciting things to come!
Conclusion: Celebrating Progress, Embracing the Future
As we celebrate trestique's birthday, we're not just marking the passing of another year. We're celebrating the progress they've made, the challenges they've overcome, and the difference they're making in the world of beauty. But more than that, we're looking forward to the future. A future where eco-friendly practices are the norm, not the exception. A future where quality and sustainability go hand in hand. And most importantly, a future where every individual can enjoy the simplicity and convenience of all-in-one makeup, without compromising on their ethical values.