• SAY HELLO TO A NEW YEAR, NEW YOU

    Start this year off fresh with luxe, cream textures in shades
    that enhance your natural beauty — It's you, touched up.

  • SEND A SELFIE,
    GET A FREE CUSTOM SHADE MATCH

    Our team of beauty experts will hand-select your perfect
    shades using just your selfie!

  • MEET YOUR NEW
    5-MIN MAKEUP ROUTINE.

    It's time for a mess-free, stress-free, simple makeup routine that has
    everything you need and nothing you don't.

high performance, clean, cruelty-free makeup with built-in tools. everything you need, nothing you don't.

a 5-minute makeup routine that fits in the palm of your hand

SHOP MAKEUP ROUTINES

check out the latest beauty tips + tricks

simple makeup tutorials we love