Behind the Sticks | Episode 1: Why Tinted Moisturizer Instead of Foundation?
Written by Jenn Kapahi January 10, 2020
Ever wondered why we chose to create a tinted moisturizer in place of a foundation? For our first episode of Behind The Sticks, I’m excited to give you a look at the process behind developing our Tinted Face Sticks!
When trèStiQue first launched in 2015, lightweight, natural coverage was one of the biggest trends in beauty. What I loved about tinted moisturizers is that they have a breathable, sheer finish that lets your skin shine though, all while evening it out. The other great thing is that it’s user-friendly and doesn’t require a lot of brushes or sponges to apply it (ours comes with a built-in sponge applicator on the end!).
The formula of our Tinted Face Sticks is different than most tinted moisturizers on the market – it’s a hybrid between a gel and a cream, which gives it a super smooth texture. This means the formula is suited for a range of diverse skin types. Whether you’re 19 or 90, our Tinted Face Sticks are buildable and easy to wear.
Since we're a small brand, we were only able to launch 6 shades, but one of the great things about tinted moisturizer is that it’s sheer enough so that each shade can work on an array of skin tones. Currently, we’re working on expanding the shade range, so be sure to keep an eye out for future launches!
And stay tuned for more BTS to come ;)