I have loved makeup for as long as I can remember. In fact, the first present I remember really getting excited over was a caboodle case that held all the drugstore makeup I would collect any chance I got. This was especially funny to my brothers (I am the oldest of three) because we grew up on an organic farm in a small town and in theory, I never really needed to wear makeup. But my mom appreciated my love right away and one of my fondest memories is when she took me to the Clinique makeup counter. It was my first experience at a real makeup counter and I loved playing around and testing everything out.
My love for the makeup business only grew as I got older. After college I started working at Bloomingdales in their Executive Training Program and then I went over to Intercos to learn about product development. Intercos is actually where I met my co-founder Jack! After Intercos I took on marketing and product development roles at Revlon—it was so interesting to see not only how a product was thought up and conceived but also how it was marketed to our customer.
Even though I fell more and more in love with makeup as I worked in beauty, I noticed I still struggled with the same problems: I often found myself getting overwhelmed by my makeup bag, by how much makeup was in there, and how messy my routine was. I was super busy and simply needed something that worked, which inspired me to want to create a solution that combined my love for the business with my need to simplify.